About Jaivin Karnani
Growth marketing and operations executive for consumer, e-commerce and service businesses. Los Angeles / Pasadena, California.
Who is Jaivin Karnani? Jaivin Karnani is a growth marketing and operations executive based in the Los Angeles area (Pasadena, California). He earned a B.A. in Economics from the University of Southern California in 2001. Over more than 15 years he has led e-commerce, lifecycle and performance marketing at Zulily, Urgent.ly, Hilton and Sindulge.com, served as Chief Operating Officer of ClubExec Auto, and worked with Saroj International Inc., an SBA 8(a) federal contractor, on business development.
Where marketing meets operations
Jaivin Karnani works where marketing meets operations. His view is that most growth problems in small and mid-sized businesses are not advertising problems. They are problems of measurement, follow-up and consistent delivery. His writing on this site reflects that: practical, specific, and aimed at owners and operators who make decisions with limited budgets and small teams.
From Los Angeles to Seattle to Northern Virginia, and back
Jaivin studied economics at USC and started his career in Los Angeles, where he launched an online consumer-electronics business in Pasadena and later served as Chief Marketing Officer of Sindulge.com, a Los Angeles beauty e-commerce startup. He moved to Seattle to run engagement and lifecycle email at zulily.com, then spent about a decade in Northern Virginia: as Director of Marketing at Urgent.ly, the on-demand roadside-assistance company based in Vienna, on e-commerce for a portfolio of Hilton-family hotels, and from 2022 as Chief Operating Officer of ClubExec Auto, a Vienna-based mobile and shop-based car care company. He is now based in the Los Angeles area again.
Growth and lifecycle marketing
At zulily.com he ran engagement and lifecycle email, growing abandoned-cart email revenue from $50K to more than $350K per day. At Urgent.ly he scaled organic traffic and revenue 20× through SEO and conversion-rate optimization. He managed e-commerce and email for more than 20 Hilton-family hotels, and as Chief Marketing Officer of Sindulge.com he cut cost per acquisition by 75%.
Service operations
As Chief Operating Officer of ClubExec Auto he led marketing, brand and growth strategy, grew revenue from about $250K to $1.3M within two years, and connected booking, e-commerce and CRM into one customer journey.
Government contracting
In Northern Virginia he worked with Saroj International Inc., a federal contractor in the SBA 8(a) program, on strategy, operations and business development. He writes about past performance, capability statements and how small contractors can compete for public work.
Public questions
Beyond business, Jaivin writes about public questions where a business operator’s lens is useful: criminal-justice spending judged by cost and public-safety results, small-business growth, and how AI can widen economic opportunity. See Issues & perspectives.
Jaivin Karnani at a glance
| Name | Jaivin Karnani |
|---|---|
| Profession | Growth marketing and operations executive |
| Focus areas | Growth and performance marketing; lifecycle email and retention; e-commerce; service-business operations; government contracting business development; search and AI visibility |
| Experience | ClubExec Auto (Chief Operating Officer); Saroj International Inc. (business development); Urgent.ly (Director of Marketing); Hilton (eCommerce Manager); zulily.com (Senior Manager, Engagement Marketing); Sindulge.com (Chief Marketing Officer) |
| Education | University of Southern California, B.A. Economics (2001) |
| Based in | Los Angeles / Pasadena, California (previously Northern Virginia) |
| Official website | jaivinkarnani.com |
| Profiles | LinkedIn Medium X Instagram Crunchbase |
| Writing elsewhere | Saroj International Sindulge Femina Woman Qualsom Health Air Filters for Schools about.me Gravatar |
Frequently asked questions
Who is Jaivin Karnani?
Jaivin Karnani is a growth marketing and operations executive based in the Los Angeles area. He has led marketing at Zulily, Urgent.ly, Hilton and Sindulge.com, and served as Chief Operating Officer of ClubExec Auto.
What does Jaivin Karnani do?
He works on customer acquisition, lifecycle and retention marketing, e-commerce, service-business operations, search and AI visibility, and business development for small government contractors.
Where did Jaivin Karnani go to school?
The University of Southern California, where he earned a B.A. in Economics in 2001.
Where is Jaivin Karnani based?
Los Angeles / Pasadena, California. He previously lived and worked in Northern Virginia for about a decade.
What does Jaivin Karnani write about?
Practical guides on growth marketing, lifecycle email, service operations, local search and government contracting in the Insights section, and evidence-based perspectives on public issues in the Issues section of jaivinkarnani.com.
Is jaivinkarnani.com Jaivin Karnani’s official website?
Yes. jaivinkarnani.com is his official website, and his verified profiles are linked from it.
Get in touch
Use the contact page or connect on LinkedIn.