More than 15 years across e-commerce, lifecycle marketing, service operations and government contracting, in Los Angeles, Seattle and Northern Virginia.
Career timeline
- ClubExec Auto — Chief Operating OfficerFrom 2022 · Vienna, VirginiaLed marketing, brand and growth strategy for a mobile and shop-based car care company serving corporate and consumer clients. Grew revenue from about $250K to $1.3M within two years, expanded services (ceramic coating, paint protection film, tinting, wraps), built the booking, e-commerce and CRM stack, and secured recurring corporate contracts.
- Saroj International Inc. — Strategy and business developmentFederal contractingWorked with an SBA 8(a) federal contractor on strategy, operations support and business development, including positioning and proposals for government buyers.
- Urgent.ly — Director of Marketing2015–2017 · Vienna, VirginiaBuilt the consumer marketing strategy for an on-demand roadside-assistance startup. Led the website and mobile redesign, scaled organic traffic and revenue 20× through SEO and conversion-rate optimization, and built the referral program with the product team.
- Hilton — eCommerce Manager (contract)2015 · McLean, VirginiaManaged e-commerce, SEO, SEM and property-level email programs for a portfolio of 20+ Hilton, Embassy Suites, DoubleTree and Curio hotels.
- zulily.com — Senior Manager, Engagement Marketing2014–2015 · Seattle, WashingtonRan transactional and lifecycle email. Grew abandoned-cart email revenue from $50K to over $350K per day and reactivated more than 100,000 lapsed customers in 90 days.
- Sindulge.com — Chief Marketing Officer2011–2014 · Los Angeles, CaliforniaBuilt the brand and go-to-market for a beauty e-commerce startup: email, social, search, PR and influencer programs. Reduced cost per acquisition by 75% through A/B testing and built blogger and affiliate partnerships with more than 800 sites.
Education
University of Southern California — B.A. in Economics, 2001.
Areas of expertise
- Growth and performance marketing; paid search and social
- Lifecycle email, retention and loyalty programs
- E-commerce and conversion-rate optimization
- Service-business operations: scheduling, routing, standards, CRM
- Government contracting business development (SBA 8(a), capability statements, past performance)
- SEO and AI-search visibility