Jaivin Karnani is a growth marketing and operations executive based in Los Angeles / Pasadena, California, and a University of Southern California economics graduate (B.A., 2001). His background includes Zulily, Urgent.ly, Hilton, Sindulge.com and ClubExec Auto, and work with Saroj International Inc. in federal contracting.
What he is focused on now
- Writing practical guides for owners and operators on growth marketing, lifecycle email, service operations, local search and government contracting, published in Insights.
- Search and AI visibility. How businesses and people are found, and described accurately, in search results and AI answers.
- Public questions. Evidence-based perspectives on criminal-justice spending and public safety, small-business growth, and AI and economic opportunity, in Issues & perspectives.
How he approaches the work
Start from the numbers a business already counts in its own systems, not from advertising dashboards. Fix follow-up and delivery before buying more attention. Keep plans simple enough that a small team can run them every week.